When it comes to business relocation, it can be an undertaking, but it usually comes with great rewards. Business relocation is usually needed if you want to expand or upgrade facilities, reach new customers, increase revenues, or decrease costs. If you plan to relocate your business, there are a number of things to consider. You’ll probably do lots of research before you make a move. It’s a process that consumes time and it shouldn’t be rushed. Ultimately, you want to find the best spot to avoid another move in the future. Check out this list by office movers NJ that will help you handle a business relocation in peak season in NJ.
Early on, you probably want a spot that’s close to your customers. Location choice is really important. You have built a local following, and it’s important they stay with you after you move. Make sure you understand where your customers come from so you can make a good business relocation decision. You don’t just want to be close to your customers, but you also want a spot that’s accessible. Find an area that has easy access to the highway and a parking lot to keep your customers happy.
When you’re looking for a new area, talk with neighboring business owners. Check out what they think of the area, and ask for advice that might be helpful to your business relocation.
You can’t talk about the location without talking about its price. You want a space that you can afford and doesn’t hurt your profits. The price mostly depends on the type of business but the average rent to sales ratio goes from 1.24% (building material retailers) to 8.93% (clothing and accessories) and an average of 7.62% for bars and restaurants.
There are expenses other than buying or renting a place. Every location comes with extra costs such as licenses, city fees and taxes. Before making your move, you should get in touch with the city’s economic development team and get a better knowledge of the fees and taxes and also the incentives of business relation.
Additionally, during your move, you may lose some business. Regardless of your attempts to let your customers and clients know about your move, some may not return. Some of the employees might not follow you either. Consider the cost of hiring and recruiting new employees as well.
Moving expenses will only be a one time payment. Between renting trucks, hiring movers and buying moving insurance, you’ll need a financial plan.
Insure Important Papers
When presented as a copy, some papers don’t have legal value. It’s critical to keep them safe at all times. These papers may include tax issuing papers, purchases, leasing, etc. If the insurance company you work with provides the option to insure all of your papers, go for it. And by the way, don’t forget to make color copies of each document.
Make a timeline to handle a business relocation
The timeline is really important and you want it to be as good as possible so it helps you handle a business relocation. Gibraltar Van Lines suggests you to work with your employees on a timeline for the transition. The timeline could involve time for moving assets, doing renovations, setting up internet and phones, buying new equipment and furniture, and marketing your new address. Decide who’s going to be responsible for each task. It can be useful to put someone in charge of the overall transition.
Marketing Your Business Relocation
Moving is a big job, but letting your customers know about it is a big task as well. Two months before the business relocation, start preparing your customers and vendors.
Here are some marketing suggestions:
- Have your employees hand out business cards with your new address on them
- Make posts on the blog of your move
- Advertise business relocation on social media
- Create a “We’re moving” slideshow and play it on a TV at your business
- Talk about your move at networking sessions
- Give existing customers coupons to use at the new business
- Have your employees mention the move when interacting with customers
- Host a grand opening at your new business
Advertising will take time. You shouldn’t wait until a week before the business relocation. Make a marketing plan and advertise your new place early and often.
It’s important to think about how the new location impacts your long term and not just the short term. Let’s say your business is expanding really fast and you plan to double the number of employees in the next couple of years. You need to make sure you calculate if the new location has enough space to support the growth. If your growth will mostly consist of general business professionals like lawyers, developers and marketers, it might not be too much of a concern.
Tasks to complete after a business relocation in peak season
Even after you move the boxes and notify your customers, there’s more work to be done. There are a number of administrative tasks that usually get overlooked. Here is a to-do list once your business relocation is done:
- Change or try to keep your phone number
- Change your address online
- Update your address and information with the govt.
- Update social media
Reliable moving company
You probably don’t wanna start unpacking and start finding broken computers or look for missing printers after your business relocation. This is why you need to hire a reliable moving company to be sure everything is ensured and will be delivered undamaged on time. If you plan on long distance moving, long distance movers NJ to Florida has got you covered.
You can efficiently handle a business relocation in peak season in NJ by using the tips above. It won’t be easy, but the more planning you do, the more smoothly the process will go. You should always prepare and plan ahead of time. If you’re moving to Florida from NJ, we offer moving services at a fair price.